Definitions

Cross Media Convergence and Synergy:
The promotion and sale of a product (and all its versions) throughout the various subsudaries of a media conglomerate, eg films, soundtracks and video games. (DISNEY)

Production Technologies:
The variety of digital and analogue technology used to film.

Technology Convergence:
The process where new technology is moving towards single platforms, delivering multiple media outputs that can be used to reach audiences. (PLAYSTATION3)

Glossary: Key Definitions

Dennotation: the explicit or direct meaning or set of meanings of a word or expression, as distinguished from the ideas or meanings associated with it or suggested by it.

Connotation: the associated or secondary meaning of a word or expression in addition to its explicit or primary meaning: A possible connotation of 'home' is 'a place of warmth, comfort, and affection.'

Glossary: Key Definitions

Production: The concept of the film is developed from idea, to script, to film, to editing.

Marketing: Publicity for the film in all countries of release to create interest/hype in the lead up to theatrical release.

Distribution: Supplying the product/film to cinemas in hardware/software.

Exhibition: Showing the film to audiences.